在这本书中，这是“智能商业”系列中的一本，你将从一个智能的视角了解品牌；从不同的角度来看，根据你的现状选择最佳策略。品牌的概念和重要性，它的策略类型，广告策略，以及根据可用预算在品牌中使用的广告工具的选择，都是你将在本书中学习的主题。
Smart Branding (Smart Marketing Book Series)
In this book, which is one in the series of “Smart Business”, you will learn about branding with a smart view; looking from different angles, and choosing the best strategy based on your current situation. The concept and importance of branding, its types of strategies, advertising strategy and selection of advertising tools to use in branding according to the available budget, are among the topics that you will learn in this book.
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