新版畅销书面向房地产经纪人、贷款官员、SaaS和小企业。
在本次修订版中，《转换代码：营销和销售分步指南》将使您的业务更快发展，第二版《数字营销和销售线索转换专家克里斯·史密斯》将对营销和广告策略进行终极探索，成功地生成更高质量的销售线索，让销售人员更容易转换。史密斯研究和测试最新和最流行的平台，包括TikTok、YouTube和Instagram，同时还研究最有效的销售技巧、工具和脚本。
在这本书中，你将学会
提高潜在客户转化率，降低每个潜在客户的成本，提高营销和销售的整体投资回报率
从社交媒体中产生源源不断的高质量潜在客户，这些潜在客户很容易转化为封闭式销售
停止追逐潜在客户，开始用惊人的营销和聪明的广告吸引客户
适应消费者隐私的变化，这使得目标广告和获取线索接听电话比以往任何时候都困难
以一种让你成为权威的方式来区分你的品牌，并让已经售出的人与你联系
这是房地产经纪人、贷款官员、SaaS和小型企业在竞争激烈的在线环境中进行竞争的宝贵参考和易于遵循的指南。《转换代码》（第二版）对于销售主管、营销经理、企业主以及其他团队负责增加收入的人来说，也是一个极好的资源。
The Conversion Code, 2nd Edition
The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses.
In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts.
In this book, you’ll learn to
Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales
Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales
Stop chasing leads and start attracting clients with amazing marketing and clever ads
Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold
An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.
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