20世纪初，年轻的甘加·比珊·阿加瓦尔（Ganga Bhishan Agarwal，又名哈尔迪拉姆）因制作镇上最好的布加而闻名。快进一个世纪，哈尔迪拉姆帝国的收入远远超过麦当劳和多米诺的总和。在《布加男爵》中，帕维特拉·库马尔成功地完整讲述了阿加瓦尔家族引人入胜的故事——这是一个前所未有的壮举。它始于尘土飞扬、温和的比卡内尔，追溯了这个本土品牌的崛起，这是世界上最受认可的印度品牌之一。
哈尔迪拉姆家族的故事并不是一般的商业故事，它充满了家庭戏剧性的案件，嫉妒推动的地区扩张，几十年的商标战，以及著名的布加家族的秘密。这本书节奏快，引人入胜，对家族企业动态和印度的经营方式进行了有益的探索。
Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire (Audiobook)
In the early 20th century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety – a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world.
The Haldiram’s story is not an average business story, it’s chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.
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