为什么这么多小企业主要为昂贵的建议买单，同意采取行动。。。然后再也不坚持了？ChangeMasters揭示了这种不作为的真正原因，并揭示了任何企业主都可以做得更好。
许多小企业主都知道，要想在公司内部取得成功，他们需要改变自己的做事方式。但是，当需要做出改变时，大多数人都会犹豫或未能采取必要的行动。为什么大多数人总是无法做出他们知道会对公司产生重大影响的改变？基于最初的研究和20多年与小企业主的合作，这本书展示了打破这种有害模式并成为“变革大师”的关键步骤，你的企业迫切需要在未来取得成功。
在过去20年里，专家巴里·莫尔茨（Barry Moltz）与数千名小企业主合作，几乎目睹了这一切。通常情况下，他的客户的公司会遇到业务增长停滞或收入缩水等问题。故事总是一样的。Moltz被雇佣了，形势得到了分析，策略达成了一致。然后几乎什么都没发生。
这本书的灵感来源于这个非常常见的场景。大多数小企业主都可以实施一些简单的步骤，但如何才能使关键或困难的步骤发挥作用呢？这本书就是为了回答这个问题而写的。
做出这些改变的真诚意图与开始行动之间的差距在哪里？是什么让大多数人望而却步，让他们一次又一次地走在同一条路上？为什么他们仍然如此安逸地不做这些改变，继续走上显然不适合他们的道路，并增加他们的幸福感或成功感？他们需要采取什么步骤来慢慢摆脱束缚，并在今天开始做出那些从长远来看可以帮助他们的改变？
在《变革大师》（ChangeMasters）一书中，巴里·莫尔茨（Barry Moltz）将揭示许多关于为什么变革对这么多人来说如此困难的心理学研究，以及每个小企业主都可以采用的现实生活策略，以实现他们公司所需的变革。
ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make
Why do so many small business owners pay for expensive advice, agree to take action … and then never follow through? ChangeMasters exposes the true reasons for this inaction and reveals how any business owner can do better.
Many small business owners know what they need to change the way they do things inside their company to be successful. But when it comes time to making that change, most hesitate or fail to take the necessary action. Why do most people consistently fail to make changes that they know would make a significant difference at their companies? Based on original research and over twenty years of working with small business owners, this book shows the key steps to breaking this harmful pattern and becoming the “ChangeMaster” that your business so desperately needs to be successful in the future.
Over the past 20 years of working with thousands of small business owners, expert Barry Moltz has just about seen it all. Typically, his client’s company is stuck with a problem such as stagnant business growth or shrinking revenue. The story is always the same. Moltz is hired, the situation is analyzed, a strategy is agreed upon. And then almost nothing happens.
This book is inspired by this all-too common scenario. Most small business owners can implement a few easy steps, but what does it take to make the critical or difficult ones that could make a difference? This book was written to answer that question.
Where is the gap between the sincere intent to make these changes and the actions to start to do it? What holds most people back and keeps them stuck on the same path over and over again? Why are they still so comfortable in not making those changes and staying on the path that clearly does not work for them and is adding to their happiness or feeling of success? What steps do they need to take to slowly break free and start to make those changes today that can help them in the long run?
In ChangeMasters, Barry Moltz will reveal much of the psychological research around why change is so hard for so many people and the real life strategies that every small business owner can employ to make the changes they need in their company.
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