从其他可能不提供免费优质运输的卖家处以较低价格购买。
这本综合性手册概述了当前关于旅游业中社交媒体使用的研究，调查了一系列社交媒体实践，并提出了应对旅游目的地和运营商面临的关键挑战的策略。
国际撰稿人分析概念性和实用性社交媒体主题，解决目的地管理和营销中的前沿社交媒体问题。根据实证案例研究和例子，各章探讨了黑暗旅游、美食旅游、旅游博客、电子口碑、情绪分析以及各种定量和定性方法。该手册还定义了核心社交媒体概念，并探讨了它们对旅游目的地成功的影响，为更好地理解社交媒体与旅游业之间的关系奠定了基础。通过对社交媒体当前趋势以及未来轨迹的研究，它为社交媒体营销策略的成功开发和实施提供了重要的见解。
这本手册将是地理和商业管理领域的学者和学生的批判性阅读，他们对旅游和酒店管理有着特殊的兴趣。它的实际考虑也将有益于旅游业的规划者、决策者、管理者和营销人员。
Handbook on Tourism and Social Media (Research Handbooks in Tourism series)
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This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies.
This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.
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