《金钱上的权利》为读者提供了一个经过验证的、现实的游戏计划，在一个乱七八糟的世界里重新绘制销售和营销地图。
甚至在2019冠状病毒疾病升级之前，迫使人们重新想象每一次互动，“一切照旧”都一事无成。压倒性的数字经济催生了实体思维，催生了一个勇敢的新移动世界。当顶级卖家从“从销售到销售”的模式转变为“从购买到购买”的环境时，顾客在购买周期的大部分时间里都在与卖家接触，而其他卖家则固执己见，发现自己注定要失败。底线是：接受并接受变化，或者在销售中完成。《金钱上的权利》提供了一个令人信服的蓝图，以了解并赢得今天的买家。它还提供了大量经过实地测试、可操作的步骤，以便在一个比以往任何时候都更加数字化、更加不集中、更加动态、更加有利可图的市场中脱颖而出。科琳·弗朗西斯（Colleen Francis）揭示了当前的销售形势，并帮助读者调整个人和组织战略，以赢得竞争。
Right on the Money: New Principles for Bold Growth
Right on the Money provides readers with a proven, realistic game plan to redraw maps for sales and marketing in a topsy-turvy world.
Even before COVID-19 upended lives and forced people to reimagine every interaction, “business as usual” tottered on its last legs. An overwhelmingly digital economy dispatched a bricks-and-mortar mindset and gave rise to a brave new mobile world. While top sellers adapted from a sell-to model to a buy-from environment—in which customers move through much of the buying cycle before ever engaging sellers—others stuck to their guns and found themselves condemned to failure. The bottom line: accept and embrace change or be done in sales. Right on the Money offers a compelling blueprint to understand and win over today’s buyers. It also offers a wealth of field-tested, actionable steps to excel in a marketplace far more digital, far less centralized, incredibly dynamic and much more lucrative than ever before. Colleen Francis sheds light on the current sales landscape and helps readers align personal and organizational strategies to win.
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