创造者心态：92种工具，解开创新、增长和可持续性的秘密[有声读物]

创造力不是一种“很好拥有”的领导特质。这是每个工作场所和所有行业成功的关键。即使你认为自己不是一个“有创造力”的人，现在也要学会接触你的。从商学院到大联盟，商界通常重视逻辑和分析。但是关于创造力呢？没那么多。根据尼尔巴山的说法，这是一种灾难。当我们觉得自己的职业生涯陷入困境时，是什么让我们开始前进？为什么我的公司没有增长或达到更高的盈利水平？可行的计划和天才之举有什么区别？
答案是创造力——这是我们中太多觉得自己没有发挥创造力潜力的人所缺少的成分。在“创造者思维”中，巴山向你展示了如何将创造力作为一种决策工具，并像你使用电子表格和数据分析一样自信地做到这一点。巴山将这种能力分解为四个基本部分，从而揭开了它的神秘面纱。了解“创造者心态”的含义，为什么它在商业中至关重要，如何用这种心态看待世界，以及如何保持这种心态。
The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability [Audiobook]
Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, now—even if you don’t think you’re a “creative” person. From B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this, according to Nir Bashan, is a recipe for disaster. What gets the ball rolling when we’re feeling stuck in our careers? Why is my company not growing or reaching higher levels of profitability? What’s the difference between a workable plan and a stroke of genius?
The answer is creativity – and it’s the missing ingredient for far too many of us who feel we’re not reaching our creative potential. In The Creator Mindset, Bashan shows you how to use creativity as a decision-making tool and do so every bit as confidently as you use spreadsheets and data analysis. Bashan demystifies the process of sharpening this ability by breaking it down into four essential sections. Discover what is meant by a “creator mindset”, why it’s crucial in business, how to see the world with this mindset, and how to sustain it.

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