作为一代企业家的灵感来源，Subroto Bagchi认为自己是一名职业推销员，负责产品、服务和创意。
在他的新书《销售》中，巴奇从自己独特的角度介绍了销售和销售技巧的概念。通过从他的经历、广泛阅读和他一生中遇到的一流专业人士的职业生涯中汲取的故事和轶事，巴奇触及了传统销售流程的每个阶段，并详细阐述了他认为可以将专业带入艺术领域——有时甚至是魔法领域——的技能、工具和细微差别。
深入阅读这本书，深入了解
•了解coho鲑鱼的生命周期将如何帮助你更好地展望未来；
•区分具有购买力的真正客户和只会给你提供借口的浪费时间的客户；
•提前做好剧本如何保证销售；
•相信产品价值的变革效应，以及你如何带领客户分享你的愿景；
•为什么说服力高于说服力，为什么坚持往往在一点之后变得毫无意义。
以巴基特有的智慧和实用性为标志，Sell是一本丰富、富有启发性的当代营销学著作，它消除了对销售行为的狭隘看法，并将其重新定义为每个专业人士在职业生涯中取得成功所需的技能。
Sell: The Art, the Science, the Witchcraft
An inspiration to a generation of entrepreneurs, Subroto Bagchi considers himself a career salesman, of products, services and ideas.
In his new book, Sell, Bagchi presents the concepts of selling and salesmanship from his unique perspective. Through stories and anecdotes drawn from his repertoire of experiences, extensive reading and the careers of ace professionals he has encountered in his life, Bagchi touches on each stage of the traditional selling process and elaborates on the skills, tools and nuances that he believes can take the profession to the realm of art – and sometimes even wizardry.
Dip into this book to get insights into
• How knowing about the life-cycle of the coho salmon will help you prospect better;
• Distinguishing real customers with purchasing power from time-wasters who will merely give you the runaround;
• How creating a playbook well in advance can guarantee you a sale;
• The transformational effect of believing in the value of your product and how you can bring your customer around to share your vision;
• Why the power of persuasion ranks higher than the power to convince, and why persistence tends to become meaningless after a point.
Marked by Bagchi’s characteristic wisdom and practicality, Sell is a rich, illuminating and contemporary treatise on salesmanship that dispels a narrow view of the act of selling and redefines it as a skill every professional needs to succeed in their career.
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