营销不需要与客户进行私人对话。更确切地说，它更像是在拥挤的公园中间的一个响亮的交流，路人和感兴趣的人都可以自由地跳进去。那么，当市场营销人员和领导者继续面临其他挑战（如减少营销支出和最大化营销投资回报）时，你如何在拥挤的市场中与客户打交道呢？
但你不必担心！帮助就在眼前…
没有钱的市场营销充斥着久经考验、行之有效的工具和技术。与作者独特的品牌屋方法捆绑在一起，它将带领你完成打造品牌的过程。它包含了来自商业领袖的见解、DIY图表、表格和抽签、节俭小贴士、例子和轶事，可以强化你的营销信息。
Marketing Without Money
Marketing does not entail a private conversation with a customer. Rather, it is more like a loud communication in the middle of a crowded park where passers-by and interested parties feel free to jump in. So how do you then engage with customers in a crowded marketplace as other challenges, such as diminishing marketing spend and maximising the return on the marketing investment, continue to plague marketers and leaders?
But you need not worry! Help is at hand now…
Marketing without Money is packed with tried-and-tested tools and techniques that have successfully worked. Bundled with the author’s unique Branding House approach, it takes you through the process of building your brand. It is loaded with insights from business leaders, DIY charts, tables and pull-outs, frugal tips, examples and anecdotes for sharpening your marketing messaging.
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