新的第八版《为你的想法或业务引起关注的先驱指南》充满了新的和更新的技术
随着我们交流方式的不断发展，跟上社交媒体的最新趋势，包括像Clubhouse这样的社交音频、TikTok这样的最新在线视频工具，以及所有其他高科技影响，似乎是一项几乎不可能完成的任务。你怎样才能让你的产品或服务不在数字混乱中迷失？《市场营销和公关新规则》第八版为你提供了一切需要的东西，让你可以直接与观众交谈，建立强大的个人联系，并为你的业务赢得关注。
这本革命性的指南是一本国际畅销书，以29种语言售出近50万册。它为您提供了一个行之有效的、循序渐进的计划，利用技术的力量，让您的信息在正确的时间被正确的人看到和听到。你将学习高效的公共关系、营销和客户沟通的最新方法，所有这些成本都只是传统广告的一小部分！
最新版的《营销和公关新规则》经过了全面修订和更新，以呈现最具创新性的方法和成本效益的策略。目前最全面的更新向您详细介绍了人工智能和机器学习的优缺点，以实现日常任务的自动化。你的生活已经得到人工智能的帮助。你的营销也应该如此，但也有一些挑战需要注意。
关于市场营销未来的权威指南，这个必备资源将帮助你
融入新规则，让你在数字营销曲线中保持领先
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通过令人信服的案例研究和现实世界的例子获得有价值的见解
《营销和公关新规则》第八版：如何使用内容营销、播客、社交媒体、人工智能、实时视频和新闻劫持直接联系买家，是企业家、企业主、营销人员、公关专业人士和各种类型和规模组织的管理人员的理想资源。
The New Rules of Marketing and PR, 8th Edition
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.
An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising!
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
The definitive guide on the future of marketing, this must-have resource will help you
Incorporate the new rules that will keep you ahead of the digital marketing curve
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Gain valuable insights through compelling case studies and real-world examples
The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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