这是商业专家确保战略创意成果的秘密武器，是评估创意广告、品牌、设计创意和解决方案以及与创意人士合作的不可或缺的现场指南。
战略创意是一种基本资源，它使商业专业人员能够在同事中脱颖而出，并增强他们在整个组织中传达创意“为什么”的能力，它涵盖了每个商业专家都应该充分理解的创意过程。为了有效地发展一项业务，吸引合适的受众，或者推动一个品牌向前发展，广告和品牌需要具有相关性、吸引力，并且值得人们花费时间。这本书包含了首席执行官、首席营销官、经理、企业主或客户在商学院没有学到的关于广告和设计创意方面的知识。
这本书以与创意专家的深入对话为特色，将在各个行业的高管、领导者、经理和中层管理人员的办公桌上赢得一席之地，他们的工作要求他们理解并执行品牌计划、广告活动、社交媒体和其他面向客户的内容。
Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative “why” throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school.
Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
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