关键：领导者如何成为战略家

这是一个革命性的框架，可以将任何领导者转变为战略家，作者是畅销书《好策略/坏策略》的作者
“关键在于，鲁梅尔特为何是全球战略权威。”安迪·D·布莱恩特，英特尔公司董事会主席，2012-20年
《倾斜》一书的作者约翰·凯爵士（Sir John Kay）说，这是最具洞察力、最具娱乐性的战略评论员的又一次胜利
TransAlta总裁兼首席执行官道恩·法雷尔（Dawn Farrell，2012-21）说，作为一名策略师，你需要的唯一一本书
领导者工作中最重要的部分是在今天采取行动，建设更美好的明天——换句话说，就是战略。但领导者如何成为战略家呢？
在这本开创性的书中，世界领先的战略权威理查德·鲁梅尔特（Richard Rumelt）展示了如何找到挑战的关键是战略家技能的精髓。问题的关键在于行动能带来最好的回报，鲁梅尔特揭示了如何精确定位，这样你才能把精力集中在真正重要的事情上。鲁梅尔特凭借数十年的专业和学术经验，通过生动的故事讲述——从埃隆·马斯克的决策到Netflix的旅程——阐明了领导者如何克服障碍、应对不确定性并确定最佳前进道路。
战略不是设定财务目标、预期结果报表或绩效目标，而是找到症结所在，采取果断一致的行动。
The Crux: How Leaders Become Strategists
A revolutionary framework to turn any leader into a strategist – by the bestselling author of Good Strategy/Bad Strategy
‘The Crux shows why Rumelt is a global authority on strategy.’ Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20
‘Another triumph from the most insightful – and entertaining – commentator on strategy ‘ Sir John Kay, author of Obliquity
‘The only book you’ll need as a strategist’ Dawn Farrell, president and CEO, TransAlta (2012-21)
The most important part of a leader’s job is to set in motion the actions today that will build a better future tomorrow – in other words, strategy. But how do leaders become strategists?
In this ground-breaking book, Richard Rumelt, the world’s leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist’s skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling – from Elon Musk’s decision-making to Netflix’s journey – Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.
Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

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