产品开发一个有洞察力的开发路线图，帮助工程师和商人成功地将产品推向市场
《产品开发：关于业务考虑、真实世界产品测试和发布的工程师指南》，项目经理、工程师和业务策略师David V.Tennant全面介绍了产品开发活动的全部范围，从最初的业务考虑到真实世界的产品测试和发布。本书涵盖了关键的产品开发考虑因素，如确定目标市场、与产品开发团队合作、管理挑战、资金、用户识别、人体工程学、产品设计、测试和发布。
这位杰出的作者以实用的实践教程的形式介绍了这些材料，并以大公司和中小企业为特色进行了案例研究。他还包括团队练习和问答功能，帮助早期职业和有抱负的工程师获得成功将新产品推向市场所需的跨学科和跨部门协调技能。
读者将了解工程、营销和财务部门所扮演的关键角色，以及产品开发过程的每个阶段。这本书还包括：
非常适合在产品导向型公司工作的早期和中期职业工程师，以及寻求了解工程最佳实践的营销人员和其他商业专业人员，产品开发是高水平本科生产品开发课程的理想参考。
Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing and Launch (True EPUB)
PRODUCT DEVELOPMENT An insightful development roadmap to help engineers and businesspeople successfully bring a product to market
In Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch.
The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market.
Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes:
Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses.
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