“Big tech”知道你所有的秘密，并将它们卖给出价最高的人。本指南面向普通科技用户，解释了它是如何发生的，为什么重要，以及如何保护你自己和你最珍贵的商品、你的身份和隐私。
从谷歌搜索、亚马逊到全球定位系统和FACEBOOK等日常科技的使用指南——睁大眼睛。
如果有人知道你的一切呢？你的
•关系：工作、社交和私人
•家族史、财务状况和医疗记录
•甚至你的确切位置。在一天中的任何时候
•个人偏好和购买
有人知道。有人是“大科技公司”
Facebook、谷歌、亚马逊、苹果和微软比你更了解你。
他们通过利用你的私人数据获利数十亿美元。
我们的个人数据是大型科技公司免费获取的，它是推动不受监管、人人免费、狂野的西部世界数字市场的引擎。这些企业巨头可能会给我们带来信息和娱乐、便利和联系，但他们也会通过
•威胁我们的隐私，发现和传播我们的个人信息。
•传播来自外国政府和不良行为者的危险错误信息。
•操纵我们的行为，影响我们看到的，购买。甚至我们投票给谁。
那么，我们能做些什么呢？
这本让人大开眼界的书提供了那些最需要它的人无法获得的重要信息——数百万Facebook、谷歌、亚马逊、苹果和微软用户，他们已经爱上并依赖这些数字产品。资深消费者权益倡导者简·霍夫曼（Jane Hoffman）在揭示Big Tech如何使用和滥用你的个人信息时，让人很容易理解Big Tech的复杂世界。她还提出了一个改革这些企业巨头的大胆蓝图，包括数据分红。
你们的数据，他们的数十亿美元，是我们数字社会中一切利害攸关的东西的指南，从大科技对我们日常生活的过度影响到它威胁我们民主的做法。知识就是力量，它从这里开始。
Your Data, Their Billions: Unraveling and Simplifying Big Tech
“Big tech” knows all your secrets and sells them to the highest bidder—this guide for the everyday tech user explains how it happens, why it matters, and how to protect yourself and your most precious commodities, your identity and privacy.
THE GUIDE TO USING EVERYDAY TECH—FROM GOOGLE SEARCHES AND AMAZON TO GPS AND FACEBOOK—WITH EYES WIDE OPEN.
What if somebody knew everything about you? Your . . .
• relationships: work, social, and private
• family history, finances, and medical records
• even your exact location . . . at any time of the day
• personal preferences and purchases
Somebody does. That somebody is “Big Tech.”
Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do.
And they make billions of dollars by cashing in on your private data.
Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all, Wild West world called the digital marketplace. These corporate giants may bring us information and entertainment, convenience and connection, but they also do a lot of harm by
• threatening our privacy, discovering and disseminating our personal information.
• spreading dangerous misinformation from foreign governments and bad actors.
• manipulating our behavior, affecting what we see, buy . . . even who we vote for.
So, what can we do about it?
This eye-opening book provides vital information that has been out of reach to those who need it most—the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses—and abuses—your personal information. And she proposes a bold blueprint for reforming these corporate behemoths—including a data dividend.
Your Data, Their Billions is a guidebook to everything at stake in our digital society, from Big Tech’s overreach into our daily lives to its practices that threaten our democracy. Knowledge is power—and it starts here.
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