通过这本销售专家的指导书，加速你的销售生涯
在精英销售策略中，专家销售主管安东尼·伊纳里诺（Anthony Iannarino）提出了他关于商业成功的理念。本指南提供了如何从权威和专业角度为客户提供服务的独特见解。正如伊安纳里诺自己所指出的，这一技巧体现了对客户的道德义务，将道德和战术结合起来，帮助你将自己的优势充分利用。
本指南建议将自己置于“一个向上”的位置，即你作为销售人员，以权威和实力的身份与客户打交道，你自己有资格向那些将自己置于“一个向下”位置的公司提供细致入微和有益的建议，无论是因为决策失误、对市场的理解不足，还是因为运气不好。从本质上讲，这本书建议你找到你能提供的优势，这些优势将反过来帮助你的客户在他们自己的领域“独占鳌头”，并确保他们获得他们需要的更好的结果。此外，精英销售策略为读者提供：
作为一名成功的国际演讲者、作家和销售领袖，安东尼·伊安纳里诺在本书中展示了一套独特的技巧。对于所有领域的销售专业人士，以及希望提高销售成功率和在商界地位的高管和经理来说，Ianarino久经考验的方法论是一种理想的资源。
Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative (True PDF)
Accelerate your sales career with this how-to book from an expert in sales
In Elite Sales Strategies , expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized.
This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides readers with:
As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book. Iannarino’s tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.
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