创业营销领导者莎拉·E·布朗（Sarah E.Brown）提供了一份启发性的、易于理解的指南，帮助你最大限度地发挥创业者的影响力，并在创业领导者的角色中取得成果。作者在解释如何为初创公司的高管职位做好准备、挣钱并取得成功时，借鉴了十多年来在SaaS公司进行规模扩张的经验。
这本书描述了当你在管理角色和执行团队之间寻找差距时，实现目标和创业目标的每一步。它包括在你的头90天里做什么，如何建立和维持健康的团队文化，以及向你的领导团队和董事会传达结果的艺术。您还将了解：
《向上引领》是创业公司现任和有抱负的高管必读的书，它还将在创业董事会成员、创始人、出资人和管理者的书架上占据一席之地，这些人都在寻求对企业领导力进行独到见解的讨论。
Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams
InLead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over a decade of experience scaling SaaS companies as she explains how to prepare for, earn, and succeed in an executive role at a startup company.
The book describes every step on the way to realizing your goals—and the goals of your startup—as you navigate the gap between a management role and the executive team. It covers what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board. You’ll also learn:
A must-read book for current and aspiring executives at startup firms,Lead Upwards will also earn a place on the bookshelves of startup board members, founders, funders, and managers seeking a singularly insightful discussion of business leadership.
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