直接选择:决策心理学,第3版

直接选择:决策心理学,第3版

直接选择:决策心理学,第3版
直接选择为决策心理学提供了一个引人入胜的介绍,并通过讨论日常生活中面临的决策问题的相关例子来加强。本版对决策心理学进行了全面修订和更新,并展示了心理学研究如何帮助我们理解我们不确定的世界。
这本书强调了学习和决策之间的关系,认为理解如何以及为什么做出决策的最佳方式是在学习和知识获取之前以及之后的反馈的背景下。我们会仔细研究学习机制和决策环境的结构,以探索它们对我们选择的影响。然后,作者们考虑我们是否都被迫成为认知偏见的牺牲品,或者在充分暴露的情况下,我们是否能够找到最佳决策策略并改进我们的决策。本版重点介绍了在判断和决策研究方面取得的进展,另外还包括行为洞察力、轻推、人工智能和基于解释的决策。
这本书以非技术性的方式写成,对于认知心理学、行为经济学和决策科学的所有学生和研究人员,以及对决策本质感兴趣的任何人来说,都是一本必读的书。
Straight Choices: The Psychology of Decision Making, 3rd Edition
Straight Choices provides a fascinating introduction to the psychology of decision making, enhanced by discussion of relevant examples of decision problems faced in everyday life. Thoroughly revised and updated throughout, this edition provides an integrative account of the psychology of decision-making and shows how psychological research can help us understand our uncertain world.
The book emphasizes the relationship between learning and decision-making, arguing that the best way to understand how and why decisions are made is in the context of the learning and knowledge acquisition which precedes them, and the feedback which follows. The mechanisms of learning and the structure of environments in which decisions are made are carefully examined to explore their impact on our choices. The authors then consider whether we are all constrained to fall prey to cognitive biases, or whether, with sufficient exposure, we can find optimal decision strategies and improve our decision making. This edition highlights advances made in judgment and decision making research, with additional coverage of behavioral insights, nudging, artificial intelligence, and explanation-based decision making.
Written in a non-technical manner, this book is an essential read for all students and researchers in cognitive psychology, behavioral economics, and the decision sciences, as well as anyone interested in the nature of decision making.

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