简单地说,商机是一种一揽子商业投资,允许买家开始创业。(从技术上讲,所有特许经营都是商业机会,但并非所有商业机会都是特许经营。)然而,与特许经营不同的是,商机卖家通常不控制买家的业务运营。事实上,在大多数商机项目中,买卖双方在销售完成后没有持续的关系。
虽然商业机会提供的支持比特许经营少,但如果你在自由中茁壮成长,这对你来说可能是一个优势。通常情况下,您没有义务遵守特许经营商必须遵守的严格规范和详细计划。在大多数商业机会下,你只需购买一套设备或材料,然后你就可以以任何方式和任何名义经营业务。在大多数情况下,没有持续的版税,也没有出售商标权。
商业机会很难定义,因为这个词对不同的人意味着不同的东西。例如,在加利福尼亚州,待售的小企业——无论是酒类商店、熟食店、干洗店等等——都被称为商机,从事买卖的个人必须持有房地产许可证。
23个州通过了定义商业机会和监管销售的法律,这让事情变得更加复杂。这些法规的起草往往过于全面,以至于也包括特许经营权。虽然并非每个有商业机会法的州都以相同的方式定义该术语,但大多数州使用以下一般标准
商业机会涉及销售或租赁任何产品、服务、设备等,以使买方许可证持有人能够开展业务。
商业机会的许可方或卖方声明,其将确保或协助买方找到合适的位置,或向买方许可方提供产品。
许可方卖方保证收入大于或等于被许可方买方在转售产品时支付的价格,并且产品或服务存在市场。
向卖方支付的启动商机的初始费用必须超过500美元。
被许可方卖方承诺,如果被许可方买方购买的任何产品不能出售给该企业的潜在客户,将回购该产品。
卖方许可方开发的任何产品或服务将由被许可方买方购买。
业务机会的许可方卖方将为被许可方买方提供销售或营销计划,其中多次包括使用商品名或商标。
500 Business Ideas: for Entrepreneur
A business opportunity, in the simplest terms, is a packaged business investment that allows the buyer to begin a business. (Technically, all franchises are business opportunities, but not all business opportunities are franchises.) Unlike a franchise, however, the business opportunity seller typically exercises no control over the buyer’s business operations. In fact, in most business opportunity programs, there’s no continuing relationship between the seller and the buyer after the sale is made.
Although business opportunities offer less support than franchises, this could be an advantage for you if you thrive on freedom. Typically, you won’t be obligated to follow the strict specifications and detailed program that franchisees must follow. With most business opportunities, you would simply buy a set of equipment or materials, and then you can operate the business any way and under any name you want. There are no ongoing royalties in most cases, and no trademark rights are sold.
Business opportunities are difficult to define because the term means different things to different people. In California, for example, small businesses for sale–whether a liquor store, delicatessen, dry-cleaning operation and so on–are all termed business opportunities, and individuals handling their purchase and sale must hold real estate licenses.
Making matters more complicated, 23 states have passed laws defining business opportunities and regulating their sales. Often these statutes are drafted so comprehensively that they include franchises as well. Although not every state with a business opportunity law defines the term in the same manner, most of them use the following general criteria
A business opportunity involves the sale or lease of any product, service, equipment and so on that will enable the purchaser-licensee to begin a business.
The licenser or seller of a business opportunity declares that it will secure or assist the buyer in finding a suitable location or provide the product to the purchaser-licensee.
The licenser-seller guarantees an income greater than or equal to the price the licensee-buyer pays for the product when it’s resold and that there’s a market present for the product or service.
The initial fee paid to the seller to start the business opportunity must be more than $500.
The licenser-seller promises to buy back any product purchased by the licensee-buyer in the event it can’t be sold to prospective customers of the business.
Any products or services developed by the seller-licenser will be purchased by the licensee-buyer.
The licenser-seller of the business opportunity will supply a sales or marketing program for the licensee-buyer that many times will include the use of a trade name or trademark.
声明:本站所有文章,如无特殊说明或标注,均为本站原创发布。任何个人或组织,在未征得本站同意时,禁止复制、盗用、采集、发布本站内容到任何网站、书籍等各类媒体平台。如若本站内容侵犯了原著者的合法权益,可联系我们进行处理。