从亚历山大·麦昆（Alexander McQueen）臭名昭著地试图在SHOWStudio上直播其2009年柏拉图的《亚特兰蒂斯》（Atlantis）系列开始，这本书追溯了数字和社交媒体如何破坏时尚领域的社会结构，并改变了它的传播和消费方式。通过分析关键案例研究，从香奈儿、纪梵希、Yeezy到开放式Cermony，再到互动社交媒体，以及Burberry、Topshop和Tommy Hilfiger的“现在看，现在买”活动，时装秀现场直播分析了时装秀传播的模式和影响。随着实验性电影的兴起，为媒体传播量身定制的时装秀，以及使用流媒体和社交媒体让消费者“即时”观看时装秀，“时装周”和“时装秀”不仅成为趋势晴雨表，而且成为展示媒体效果的物质网站。
The Fashion Show Goes Live: Exclusive and Mediatized Performance
Beginning with Alexander McQueen’s infamous attempt to live stream his 2009 Plato’s Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed. Analysing key case studies, from Chanel, Givenchy, Yeezy and Opening Cermony to interactive social media and ‘see now buy now’ campaigns from Burberry, Topshop and Tommy Hilfiger, The Fashion Show Goes Live analyses the mode and impact of fashion shows’ transmission. Through the rise of experimental film, fashion shows tailored for media transmission and the use of live streaming and social media to render shows ‘immediate’ to consumers, fashion weeks ““ and fashion shows ““ have become not just trend barometers but material sites that demonstrate media’s effects.
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