推销你的专长：成功造雨者的心态、策略和战术

利用这本面向知识型专业人士的专家指南，打造你的商业书籍，销售更多服务
rainmakers如何始终如一地持续销售他们的创意，并扩大客户群？他们持续成功的秘诀是什么？无论他们从事会计、咨询、投资银行、法律或任何其他类型的专业服务，使他们与众不同的不仅仅是他们的知识、经验和独特的服务。他们通过采用思维方式，掌握策略，并在造雨的核心运用策略而获得成功。
在推销你的专业知识时：成功的造雨者的心态、战略和战术，资深的沟通、销售和领导力顾问Robert Chen为在一个需要信誉和主题权威的市场上销售基于知识的服务提供了实用指南。陈和他在Exec | Comm的同事帮助数十万专业人士学习如何更有效地销售、影响和谈判。这本书浓缩了陈的第一手经验和40多年来Exec | Comm的最佳销售建议，以及来自不同专业和行业的其他成功降雨者的采访。
无论你是四大咨询公司的全国执业合伙人，还是刚刚起步的独立律师，本书都为你提供了所需的现实知识
•培养以客户为中心的心态，帮助打造一本欣欣向荣的商业书籍
•使用有效的策略找到理想的潜在客户，并将其转化为长期客户，使用具体的指标来评估你是否走上了正确的道路
•运用实用的策略来建立信任的声誉，提高沟通技巧，应对没有足够时间销售的挑战，并超越障碍
这本书是咨询师、投资银行家、律师、研究分析师和会计师的完美之作，对于任何以销售客户最迫切需求的解决方案为生的专业人士来说，销售你的专业知识都是一种宝贵的资源。
Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers
Build your book of business and sell more services with this expert guide for knowledge professionals
How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it’s not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking.
In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at Exec|Comm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen’s first-hand experience and over 40 years of Exec|Comm’s best sales advice, along with interviews featuring other successful rainmakers from a variety of professions and industries.
Whether you’re a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to
• Develop a client-focused mindset to help build a thriving book of business
• Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to assess whether you’re on the right track
• Apply practical tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles
The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients’ most pressing needs.

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