产品管理已经成为现代组织的一项关键职能,从小型初创企业到企业。然而,产品管理的日常工作仍然在很大程度上被误解。从理论上讲,产品管理让人联想到有远见的领导者在打造自己喜爱的产品。在实践中,产品管理涉及艰难的对话、令人沮丧的妥协和来之不易的增量收益。
在这个经过彻底修订和扩展的版本中,Matt Lemai为当前和有抱负的产品经理提供了现实世界的指导。这本书是为远程和混合工作的时代而更新的,它回答了关于产品管理这项奇怪的、具有挑战性的和有价值的工作,你可能害怕问的棘手问题。
有了这本书,你会学到
产品管理的日常工作需要什么——以及如何在这方面出类拔萃
为什么没有职位名称或描述可以解决你角色的模糊性
如何协商“战略”和“执行”之间的错误二分法
为什么专注于平台和文档的诱惑会对你的团队(和你)不利
如何优先安排你的时间和选择你的战斗
Product Management in Practice, 2nd Edition (Final Release)
Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product management conjures images of visionary leaders building beloved products. In practice, product management involves difficult conversations, frustrating compromises, and hard-won incremental gains.
In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book answers the tricky questions you may have been afraid to ask about the strange, challenging, and rewarding work of product management.
With this book, you’ll learn
What the day-to-day work of product management entails–and how to excel at it
Why no job title or description will resolve the ambiguity of your role
How to negotiate the false dichotomy between “strategy” and “execution”
Why the temptation to focus on decks and documentation can be bad for your team (and for you)
How to prioritize your time and pick your battles
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