根据在日本对零售商、客户、批发商、作家和工匠进行的为期12个月的深入人种学研究，销售和服是一次在艰难的经济条件和对和服需求下降的斗争背后的旅程。
和服是一件标志性的服装，立即被视为日本传统文化的象征。然而，人们对和服的生产和销售行业知之甚少，尤其是该行业目前面临的危机。自20世纪70年代以来，和服的销量急剧下降，工匠们很难找到学徒，零售商纷纷关门。
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Selling the Kimono: An Ethnography of Crisis, Creativity and Hope
Based on twelve months of in-depth ethnographic research in Japan with retailers, customers, wholesalers, writers and craftspeople, Selling the Kimono is a journey behind the scenes of a struggle to adapt to difficult economic conditions and declining demand for the kimono.
The kimono is an iconic piece of clothing, instantly recognised as a symbol of traditional Japanese culture. Yet, little is known about the industry that makes and sells the kimono, in particular the crisis this industry is currently facing. Since the 1970s, kimono sales have dropped dramatically, craftspeople are struggling to find apprentices, and retailers have closed up shop.
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