无论经验或专业知识如何，除非简洁、自信、令人信服地进行，否则任何面试、推介或会议都不会成功。竞争激烈的商业环境需要高水平的沟通技巧，不仅需要对我们所说的话有深刻的认识，还需要对我们如何表达有深刻的认识。在这个数字通信和信息过载的时代，清晰的信息传递从来没有像现在这样重要——个人信誉也从来没有像现在这样重要。
作为一名传播学教授和一名经验丰富的传播策略师，“不可思议的传播”将75年的实践经验结合到有效的商业传播艺术中。本书探索了个人信誉和更广泛的企业文化，提供了直观的工具和技巧，任何人都可以用来成为更有效的沟通者或销售人员。它探索了在任何媒体上交流时的最佳技巧——无论是面对面交谈、放大还是通过社交媒体。
InCredible Communication: Uncover the Invaluable Art of Selling Yourself
Regardless of experience or expertise, no interview, pitch or meeting will be successful unless it is succinctly, confidently and convincingly delivered. The competitive business landscape demands a high level of communication skills and a deep awareness of not only what we say, but also how we deliver it. In this era of digital communication and information overload, clear messaging has never been more vital – and personal credibility has never been more valuable.
From a Professor of Communication and a seasoned Communication Strategist, InCredible Communication brings 75 years’ combined experience of practical expertise to the art of effective business communication. Exploring both individual credibility and wider corporate culture, this book provides intuitive tools and techniques that anyone can use to become a more effective communicator or salesperson. It explores the best techniques when communicating in any medium – whether you are conversing in-person, over Zoom or even via social media.
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