集体幻觉：从众，共谋，以及我们为什么做出错误决定的科学

著名作家、前哈佛大学教授、智库创始人托德·罗斯（Todd Rose）借助尖端的神经科学、行为经济学和社会心理学研究，揭示了我们对彼此的很多想法都是由错误的假设所决定的，这些假设会导致错误的决定，使我们对社会产生危险的不信任，对个人产生绝望的不快乐。
融入社会的渴望是一个社会中最强大、最不被理解的力量之一。
托德·罗斯（Todd Rose）认为，作为人类，我们不断地违背自己的最佳利益，因为我们的大脑误解了我们认为他人相信的东西。由从众偏见驱动的一系列复杂的幻觉扭曲了我们对周围世界的看法。从厕纸短缺到肾脏被扔掉而不是用于急需的器官移植，从种族隔离到女性被认为“有选举权”担任政治职务，从瓶装水到“取消文化”，我们照搬他人，对我们的信仰撒谎，依附于部落，让他人保持沉默。
我们是如此深刻地社会化，以至于当我们与群体不一致时，我们对自我价值造成持久的损害，削弱我们的幸福感，永远无法实现我们的全部潜力。这就是为什么我们总是追逐金钱、名望和成功这些熟悉的装饰，即使我们真的实现了它们，也会让我们感到空虚。这就是为什么我们会盲目地信奉一种我们不一定相信的观点，这样我们才能融入这个群体。我们把自己困在自己制造的监狱里，阻止我们过上我们想象中的幸福、充实的生活。
问题是，为什么我们一直相信谎言并伤害自己？
托德·罗斯（Todd Rose）揭示了答案深深植根于我们的DNA中，大脑比我们意识到或敢于接受的更依赖于社会。我们大多数人宁愿与各自群体的社会规范完全一致，也不愿忠于自己。
利用最初研究的数据，集体幻觉向我们展示了我们哪里做错了事情，同样重要的是，我们如何在重视真理的同时，真实地形成自己的观点。Rose为我们如何弥合推理鸿沟、以新发现的清晰性做出决策以及实现目标提供了一个反直觉、授权且充满希望的解释。只有这样，我们才能改变自己，最终改变社会。
Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions
Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.
The desire to fit in is one of the most powerful, least understood forces in a society.
Todd Rose believes that as human beings we continually act against our own best interests out of our brains’ misunderstanding of what we think others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ transplants, from racial segregation to the perceived “electability” of women for political office, from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence others.
We are so profoundly social that when we are incongruent with the group that we do lasting damage to our self-worth, diminish our well-being and never realize our full potential. It’s why we all too often chase the familiar trappings of money, fame, and success that leave us feeling empty even when we do achieve them. It’s why we’ll blindly espouse a viewpoint we don’t necessarily believe in so that we blend in with the group. We trap ourselves in prisons of our own making that prevent us from living the happy, fulfilled lives we envision.
The question is, Why do we keep believing the lies and hurting ourselves?
Todd Rose reveals the answer is deeply hard-wired in our DNA, with brains that are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than true to who we are.
Using originally researched data, Collective Illusions shows us where we get things wrong and just as important, how we can be authentic in forming our opinions while valuing truth. Rose offers a counterintuitive, empowering, and hopeful explanation for how we can bridge the inference gap, make decisions with a newfound clarity, and achieve fulfillment. Only then can we transform ourselves, and ultimately, society.

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