从一位政治民调专家的角度，让我们大开眼界——也很搞笑——看看民调的起源，以及从那以后民调是如何被使用和滥用的。
民意调查主导着媒体对政治的报道，尤其是选举。但是民意调查是如何运作的呢？我们如何区分好坏？鉴于最近的民调灾难，我们能完全信任他们吗？
从19世纪的第一次初步民调，到20世纪政客试图禁止民调，再到最近几年的最新技术和争议，无包装民调为我们提供了完整的故事。这本书同样具有启发性和搞笑性，它不需要事先了解民意调查或统计。但即使是经验丰富的民调专家也会发现很多乐趣，从民调如何被用来帮助策划军事入侵，到为什么精疲力竭的采访者意外地在发明出口民调中发挥了作用。
《拆包民调》由一名前政治民调专家撰写，也是英国最重要的民意调查意向数据库的创建者。它揭示了哪些民调值得信任，哪些民调值得忽视，坦率地说，哪些民调值得嘲笑。它将永远改变我们看待政治报道的方式。
Polling UnPacked: The History, Uses and Abuses of Political Opinion Polls
From a political-polling expert, an eye-opening––and hilarious––look at the origins of polls and how they have been used and abused ever since.
Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all?
Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls.
Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.
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