启蒙时代的头发文化史（文化史系列）

启蒙运动（1650-1800）是头发的黄金时代。发型主导了时尚，这是前所未有的，越来越多的男性和女性戴上精致的假发和发型。这种前所未有的奢华造型自然增加了对专业美发师服务的需求，在整个时期，专业美发师的数量迅速增长。他们创造了一系列新的护发产品和护发建议，从发型到卫生，从而扩大了市场，进一步刺激了消费。
启蒙运动时期的头发文化史记录了他们的营销成功，并意识到这种消费文化的最终产物是消费者。文学和视觉艺术颂扬了当时雄心勃勃的têtes和coifs，但它们也讽刺和讽刺了社会上最时髦的人。通过探索绘画、版画、戏剧、诗歌、小说、论文和建议手册，本书的撰稿人展示了这一时期头发如何超越时尚和迷信，并成为新的材料，激发了实证研究，推动了羊毛制品行业的应用。
本书中的文章涵盖宗教和仪式化信仰、自我和社会、时尚和装饰、生产和实践、健康和卫生、性别和性、种族和民族、阶级和社会地位，以及文化表征，探讨头发的许多含义及其在启蒙时期的重要性。
A Cultural History of Hair in the Age of Enlightenment (The Cultural Histories Series)
The Enlightenment (1650-1800) was the Golden Age of hair. Hair dominated fashion as never before or since, with more men and women than ever donning elaborate wigs and hairdos. Such unprecedentedly extravagant styling naturally increased the demand for the services of professional hairdressers, whose numbers grew apace throughout the period. They, in turn, created a new range of hair-care products and a new literature of hair-care advice, ranging from hairstyles to hygiene, thus enlarging the market and further stimulating consumption.
A Cultural History of Hair in the Enlightenment offers a record of their marketing success, mindful that the ultimate product of this culture of consumption was the consumer. Literary and visual arts celebrated the ambitious têtes and coifs of the period, but they also lampooned and caricatured the most fashionable in society. By exploring paintings, prints, plays, poems, novels, treatises, and advice manuals, the contributors to this volume show how hair in this period expanded beyond the fashionable and the superstitious, and became newly understood as material, inspiring empirical research and powering applications such as in the woolen goods industry.
The essays in this volume-covering Religion and Ritualized Belief, Self and Society, Fashion and Adornment, Production and Practice, Health and Hygiene, Gender and Sexuality, Race and Ethnicity, Class and Social Status, and Cultural Representations-explore hair’s many meanings and its importance during the Enlightenment period.