赢得复杂销售的对话，2022年版：利用权力信息创造更多机会[有声读物]

赢得复杂销售的对话，2022年版：使用Power Messaging创造更多机会，使您的解决方案与众不同，并达成更多交易
在当今竞争激烈的复杂销售世界中，品牌商品化是最大的危险之一。你必须在竞争中脱颖而出，否则你会输的。实现这一点的方法是通过客户参与。与其推销自己的企业故事和品牌信息，不如告诉客户他们的故事——他们是英雄，他们在其中取得了成功。埃里克·彼得森（Erik Peterson）和蒂姆·里斯特尔（Tim Riester）20多年来一直在开发和磨练他们的电力信息销售技巧，现在他们在赢得复杂销售的对话中揭示了他们的所有秘密。Peterson和Riester提供了你需要的工具，可以将你的信息重新塑造成一个引人注目的故事，从而赢得更多的交易。这本书是唯一的来源，你需要重新规划你的销售故事，并通过充分吸引潜在客户来扭转竞争局面。
Conversations That Win the Complex Sale, 2022 Edition: Using Power Messaging to Create More Opportunities [Audiobook]
Conversations That Win the Complex Sale, 2022 Edition: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals
In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.

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